Nanotechnology and the Public: Risk Perception and Risk Communication

Susanna Priest University of Las Vegas
Nanotechnology and the Public: Risk Perception and Risk Communication
Publication Type List Price
Reference $49.95 / £31.99
Publication Date Imprint
08/24/2011 CRC Press
Disciplines ISBN
Engineering 9781439826836
Number of Pages Buy with discount
202 buy


This quick, easy-to-read reference supplies data and interpretation on the public perception of nanotechnology, along with a discussion of the implications for risk communication. An integral component of the Perspectives in Nanotechnology Series, this book can serve as a stand-alone reference and guide. Following the nationwide survey on which the book’s data is based, the author provides the reader with numerous quotations, previews, anecdotes, and case studies with consistent style and imagery. This reference guide shows how the wide variety of nanotechnologies under development precludes reliance on a single approach.

Table of Contents

  • Opinion Surveys
  • Mental Models and Other Popular Expectations
  • What do People Want from Technology
  • What is Risk Communication About
  • Different Models for Different Applications
  • Why "Upstream Engagement" and What Does This Mean
  • New Directions

by gilbertb last modified November 10, 2011 - 16:29
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  • Presents qualitative results from focus groups and interviews to provide a much more nuanced picture of what non-experts think about nanotechnology and what they expect from it
  • Details lessons learned from the empirical evidence to date
  • Reviews different risk communication models used for other products that could apply to different forms of nanotechnology, such as informed consent, nutritional and side effects labels, other consumer warnings, chemical pesticide labels
  • Explains how public opinion about new technologies is formed and adoption decisions made based on media messages, other information, and pre-existing values
  • Explores how risks become amplified or attenuated by social processes; and how this applies to nanotechnology
  • Investigates the concept of public engagement, why it has appealed as a means of addressing communication problems encountered in unrolling earlier technologies