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Commercializing Micro-Nanotechnology Products

by Editor1 last modified November 18, 2007 - 16:14

Excerpted from:

Commercializing Micro-Nanotechnology Products

Commercializing Micro-Nanotechnology Products
<p>Micro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public's concerns, has produced a number of challenges. <b>Commercializing Micro-Nanotechnology Products</b> provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today's businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development. <p>The book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues. Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development. <p>This reference provides the only insightful appraisal of the current status of micro-nanotechnology products. It describes a concise process for product commercialization, from market research to end product realization. <b>Commercializing Micro-Nanotechnologies</b> provides a clear strategy for choosing the right product to development and overcoming challenges in the growing global market.</p>
Extract from Commercializing Micro-Nanotechnology Products
    David Tolfree; European Vice-President of Micro and Nanotechnology Commercialization Educational Foundation
    Mark Jackson; Professor of Mechanical Engineering at Purdue University's College of Technology

Preface: Challenges in Commercializing Micro-Nanotechnologies (MNT)
The challenge facing nations, regions and companies who embrace micro-nanotechnologies is to understand how to manage the economic and social changes they will bring about. This book has been written by some of the world’s leading academics and practitioners [and investigates the challenges and opportunities for a wide number of perspectives.]

The book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues.

Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development. This reference provides the only insightful appraisal of the current status of micro-nanotechnology products. It describes a concise process for product commercialization, from market research to end product realization. Commercializing Micro-Nanotechnologies provides a clear strategy for choosing the right product to development and overcoming challenges in the growing global market.

The Promise of Commercial Micro-Nanotechnology
It is predicted that the global market for micro-nanoproducts and systems will exceed $1 trillion in the next decade. Companies create wealth from the commercial exploitation of their intellectual property…. Most Governments in the industrialized world are funding micro-nanotechnology research and development because of the economic benefits they will bring to their countries.

At present the number of companies that have been successful in markets for micro-nanoproducts is relatively small but this is expected to grow significantly in the coming years. There is an urgent need to: raise awareness, encourage private investment, establish reliable manufacturing processes and agree on standards for design.

The manufacturing of micro-nanotechnology products raises particular challenges and important fundamental issues related to costs, yields and reproducible quality and acceptability. It is clear that new manufacturing methodologies and processes will have to be developed together with metrology systems, particularly for nanomanufacturing.

These will need to extend across multi-disciplinary domains (mechanical, electrical, optical, chemical and biological etc.) if a wide range of new products and systems are to be realized.

Tacking the Challenges to Commercializing Micro-Nanotechnologies
The editors and contributors to this book tackle many of the most prominent issues facing nanotechnology in its push to move from  lab-to-marketplace.

Chapter 1: Paths to Commercialization sets the scene by taking the reader along the path to product commercialization, detailing the steps that are needed to convert an idea into a marketable product. Examples are given of products that have successfully entered the market. The authors relate their own experiences in developing and bringing micro-nanoproducts to the market.

Chapter 2: Entrepreneurship's Role in Commercializing MNT Products. is about the importance of entrepreneurship, what is needed to build a successful start-up business and the steps that need to be taken to finance and develop a marketing strategy. Roadmaps are essential tools for planning a future business or helping decision-makers
to develop future strategies.

In Chapter 3: Roadmapping for MNT Products. the authors [recognize] roadmapping nanotechnology is relatively new, [and] discuss the various definitions of nanotechnology and how relate the issues they raise to the production of roadmaps. The various types of roadmaps and the methods used to collect information and produce them are described.

In Chapter 4: Technology Transfer to SMEs, the authors explore how the role of government agencies, private investors and corporations in expediting technology transfer from universities is covered with particular reference to the US
National Nanotechnology Initiative. Public research organizations carry out much of the research and development in micro-nanotechnology. This can raise problems when reaching out into the commercial market place.

In Chapter 5: Commercialization Strategies for Public Research Organisations, the authors describe their experiences on how the Dutch Institute of Nanotechnology known as Mesa +, located within the University of Twente, developed a commercialization strategy based on a partnership with government and industry applying the Triple Helix concept which is described in the text. The roles of the partners and the collaboration process at three levels,
the conceptual level, the procedural level and the operational or practical level are described.

In Chapter 6: Market Analysis and Growth for MNT Products, Jean-Christophe Eloy, the Director of Yole Développement, a market research and strategy consulting company and world leader in the analysis and evaluation of the MEMS markets explains how such markets are developed and analyzed. Examples are given with illustrations of a number of products such as ink-jets and pressures sensors and the markets they supply. Commercialization is about making products that sell in the market place. First there has to be a market and then knowledge of how to access it.

In Chapters, 7, 8 and 9, [the book examines 3 case studies]
  •     Oxonica Ltd: A Leading UK Nanotechnology Company:
  •     Zyvex Corp: A Leading US Nanotech Company.
  •     STEAG Micro Parts GmbH: A Leading German Microtechnology Company
In their look at these three leading micro-nanotechnology development and manufacturing companies in the UK, US and Germany, the authors describe how their businesses started and progressed to become market leaders. They provide a valuable insight into how they overcame the difficulties of raising finance and finding the right product to develop for the growing market for micro-nanoproducts. Their experiences will be a valuable aid to anybody or any company wishing to follow the same path to commercialization.

In Chapter 10: The Future, the author takes an optimistic but realistic view of how the new technologies will shape the future. Based on current developments, he makes some guarded predictions up to 2030.

The book gives an appraisal of the current status of small technologies and their ability to produce and commercialize new products and systems. An outlook and future perspective of how micro-nanotechnologies will change the future is given to help those concerned about economic and social change. It will be of specific interest to people, companies, and governments wishing to invest in these new technologies and find out about more about the path to commercialization.



Excerpted from:

Commercializing Micro-Nanotechnology Products

Commercializing Micro-Nanotechnology Products

<p>Micro-nanotechnologies (MNT) are already making a profound impact on our daily lives. New applications are well underway in the US, Asia, and Europe. However, their potentially disruptive nature, along with the public's concerns, has produced a number of challenges. <b>Commercializing Micro-Nanotechnology Products</b> provides a snapshot of the current market situation and details the need for MNT development. It outlines the problems facing today's businesses and discusses the processes for commercialization, road mapping, technology transfer analysis, and entrepreneurial development. <p>The book begins by detailing the steps required to turn an idea into a marketable product. The editors give examples of previously successful products and relate to their own experiences in development. Next, the text focuses on the importance of entrepreneurship and the required steps to finance and develop a marketing strategy. It contains various definitions of nanotechnology and how each relates to roadmap and production issues. Three detailed case studies from the leading MNT development and manufacturing companies describe how each venture started and progressed to become a market leader. These studies offer valuable insight into overcoming the challenges related to achieving financial backing and specifying the right product for development. <p>This reference provides the only insightful appraisal of the current status of micro-nanotechnology products. It describes a concise process for product commercialization, from market research to end product realization. <b>Commercializing Micro-Nanotechnologies</b> provides a clear strategy for choosing the right product to development and overcoming challenges in the growing global market.</p>